Last evening I went West to check out the opening of the new Lacoste flagship store on Brompton Road, currently their largest premises to date. The classic crocodile has taken on an Olympic theme with the international flags - some you can see in the background of my photobooth picture. The shop was decked out in a French vibe with a pop-up creperie, bon-bon sweet section, mini quail egg Croque Madames and a performance by Singtank - the band of Josephine De La Baume. Here are dj's Alice Charity Goddard and Lotte Andersen looking lovely wearing some of the new Lacoste styles by creative director Oliveira Baptista. I myself fell for the L!VE range of pop colours actually aimed at the younger market but I wouldn't mind one of these jazzy print versions of the polo! On the Olympic / Euro sportswear tip - check out LACOSTE LAB to see the label's new branch into design products such as bikes, surfboards, skis, and even footballs!
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